NSAC is as close to a real life,
hands-on industry experience as an advertising student can get.
Becoming a member of the NSAC team will provide you with the
opportunity to gain valuable experience in this competitive
field. Veterans of NSAC generally have a competitive advantage
for the good starting positions and have moved on to very good
jobs in the advertising industry.
In the past eight years, PSU has won the regional student
ad competition, gone to nationals four times and finished in
the top 10 three times.
PSU lead the way in ad technology at NSAC 2011 regionals with digital
applications like this one that used Quick Response Codes (QRC's)
on merchandise tags to trigger instant accessorizing suggestions on
a smart phone.
The PSU 2011 NSAC Team
Two Smart Phone App's created by PSU to position StateFarm
as the most important travel accessory 2010.
The PSU 2010 NSAC Team.
Two of 13 edgy print ads created by PSU to focus on the consequences of alcohol abuse
on college campuses 2009.
NSAC team let’s off a little steam after their presentation at the national competition where PSU finished as one of the Top 10 campaigns in the nation, out of 144 competing schools (2009).
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The
NSAC program is an 8 credit course delivered over three terms,
focusing on campaign planning, creative strategy, media strategy,
presentation skills, and team work. This course requires a strong
commitment to a career in advertising and the ability to be
a strong team player and independent thinker over an extended
period of time. Class meets Friday 9-noon.
The
National Student Advertising Competition is conducted by the
American Advertising Federation, the dominant trade association
for the advertising industry. The NSAC experience includes:
- National brand
client
- Multi-million
dollar budget
- Comprehensive
campaign plan
- Flashy presentation
- The chance to
compete on a national level
- The chance to
make some great career contacts
NSAC is advised by Prof Dickinson fall term and Prof Christy winter and spring terms.
